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|
Marketing Info
| Residence: |
| vif |
Germany |
<= 30 km |
<= 15 km |
from Much |
| 441 |
316 |
258 |
|
| 77% |
56% |
46% |
|
| vif |
Portugal |
Madeira |
Other Countries |
|
| 63 |
42 |
63 |
|
| 11% |
7% |
11% |
|
| Age information: |
| 40% |
Over 51 years old |
| 55% |
Aged 21-51 |
| 5% |
Under 21 |
| Employment: |
| 7% |
Student/School |
| 76% |
Employed/ Freelance/ Own company |
| 17% |
Retired |
| Leisure Activities: |
| 64% |
Eat out once every two weeks or more often |
| 47% |
Prepared to travel more than 15 km to a restaurant |
| 68% |
Currently attend a fitness centre, gym or play a sport |
| 45% |
Play Golf |
| 41% |
Play other sports |
| 40% |
Visit the theatre |
| 53% |
Visit the cinema |
| 86% |
Go on holiday once or more per year |
| 3,1 |
weeks holiday on average away from home per year |
| Shopping: |
| 68% |
Prepared to travel more than 30 km for main items such as cars, home improvements, furniture, clothes etc. |
| Largest purchases in past 12 months: |
| 27% |
Houshold appliances |
| 34% |
Electrical goods |
| 14% |
Home Improvements |
| 26% |
Car |
| Internet: |
| 89% |
Use the internet at home |
| 59% |
Use the internet at work |
| 56% |
Shop on-line |
|
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